The purpose of this project was to try and produce a brand or identity through vector graphics that I felt best represented my personality. This project is part of an Advance Visual Media course and as a class, we were required to sketch ideas, vectorize them, and narrow it down to 3 final logos that we felt best represented our identity.
I love logos that use elements of typography, so I knew that I was going to be using my initials in most of my designs. I am also very simple and minimalistic in personality and design. While I am simple, I also have deeper dimensions to my personality such as: creativity, kindness, boldness, and warmth. My research and feedback over social media confirmed much of those traits as well.
Here are my initial sketches:
2. Vector Drafts
Once my sketches were done, I narrowed it down to 3 different ideas that I liked and began vectorizing them. I roughly came up with my color scheme of orange, blue, and white and I really liked it (but more on that later). With the first logo concept below, I felt that it really portrayed my cleverness and creativity while still using my initials “RD”. I wanted the “D” to be the shadow of the “R” and create a 3D object. I also enjoy simple graphics like App icons and buttons, so I decided to use Rounded Squares and Circles behind the graphic itself. Getting the “D” to be at the right angle and still look like a “D” was a challenge, but after much time, I finally got it.
For my second logo concept, I wanted to show a little more of my creative, artsy side. I was inspired by a logo that I saw on Pinterest for an art museum. What I liked about it was that it used typography, but converted it into basic shapes. I started doing my full initials “RAD”, but it proved to be too much and not bold enough. I took a suggestion from my wife to cut out my middle initial and kept it to the 2 initials “RD” again. It turned out that it was much more bold and effective that way. Again, I also went with a button, simplistic kind of look in the background. I also decided to do duplicated shapes on top of each other with lowered Fills so that it would create a bit more of a worn, wholistic feeling with the shapes. I kept it.
For my third logo concept, I wanted to try and have an “R” cut out of a circle. I didn’t realize it until I started vectorizing my concept, but when I moved the “R” to the left and cut out the remainder, the remaining circle element created a “D” around it. It was an accident that I came to love. After messing around with it, I decided that an outer circle stroke would help the concept of the “R” and “D”. I thought that it was really bold, simple, and almost abstract. If you look at it long enough, you can almost see an abstract eye in the mix.
3. Vector Finals
After going through many different variations of the 3 concepts, I narrowed it down to the 3 final logo concepts that I felt were the strongest. The first (on the left) popped the most to me and really showed the fun dimensions and simplicity that I was looking for. The second (middle) was different from the rest in the sense that it showed a bit more detail in the shapes and color. I felt that it was simple, creative, and bold. The third (on the right) was so simple, bold, and effective for what I wanted in presenting my identity that it turned into my favorite. I kept the blue color solely because blue is my favorite color and I feel like it represents cohesiveness, peace, kindness, and many other attributes with which I can relate. In my color scheme, you can get the warmth from the orange, the friendliness from the blue, and the boldness from the white.
4. Favorite / Mock-ups
At the end of it all, my favorite logo turned out to be my third concept and I’ve decided to use it in many different formats. As the mock-up shows below the logo, I want to implement it in resumes, portfolios, letterheads, apps, website design, and as many things that I can find. I think that it’s funny that my favorite logo turned out to be a concept that I almost accidentally came across. Overall, I really like it and I feel that it represents my identity the best.